Nasty pig

New York men’s streetwear brand Nasty Pig introduces editorial materials from its “Do You” campaign showcasing its new line of “Dominant Jeans.”

“Men who wear Nasty Pig are unswayed by influence,” says Nasty Pig CEO David Lauterstein. “There are a lot of people out there telling you what to do. We say: do you.”

The released materials include a 90-second spot and a series of images, both photographed by Carlos Arias, who has previously photographed for YRB, GQ, and Krave. The photos and ad feature Matthew DeLaGarza in his modeling debut. DeLaGarza, a windshield deliveryman by trade, was discovered in his native Phoenix, Arizona in early 2011. "Carlos approached me to shoot the ‘Do You’ campaign for Nasty Pig,” said DeLaGarza. “I'm all about doing me."

The shoot was styled by Polar Buranasatit, a New York-based stylist whose window displays for Nasty Pig were recently nominated by Racked.com as the Best Store Windows in New York City for 2011 (alongside Barney’s, Bergdorf Goodman, Paul Smith and Moschino).

Nasty Pig Creative Director Frederick Kearney designed the styles featured and provided additional styling input for the shoot.

Official Site & Online Store nastypig.com